"If you would ask all my friends and probably most of my fans what would make the most sense -- what is Taylor obsessed with as far as a product to partner with and a company to partner with? -- they would say Diet Coke, because it's a big part of my life," muses Taylor. "I'm a big Diet Coke fan. … It's really a good thing."
"I think one of my favorite things about the RED tour is that one of the main focuses I had was incorporating the element of surprise, and incorporating the unexpected," she says. "I really like to think that a good concert can be like a good book; it can take you away, it can take you to a different place and help you escape, and I think that's the main goal for me -- helping the fans to escape, if only just for one night."
On March 13, Taylor will debut a video series featuring lots of behind-the-scenes content of her tour, music videos and more on Diet Coke's Facebook page. Just click "like"! Taylor's new Music That Moves spot is scheduled to debut in April.